MARKET
INSIGHTS
Navigating Italian Food
Trends Worldwide
Key Figures of frozen food
€ 3.6 billion
▲ +5.7% vs LY
Italian Market
Turnover
€ 2.1 billion
▲+4.2% vs LY
International Market
Turnover
€ 3.6 billion
▼-2.6% vs LY
Italian Market
Demand for Italian frozen foods is rising due to consumer interest in convenient, high-quality, and health-focused options, including vegan and organic lines.
Innovative freezing techniques preserve flavor and nutrients, making these products more appealing globally
Growth Segments in Italy GD(2023)
Ready Meals: +15.4%
Pizza & Snacks: +12.8%
Vegetables: +8.6%
Source: IRI Information Resources, 2024
Export Destinations 2023
Source: ISTAT, 2024
Market Trends
CONVENIENCE DRIVING GROWTH
The frozen food market shows strong expansion with convenience segments leading at +15.4% growth, representing €1.2 billion in value, with 78% of consumers citing time-saving as key purchase driver
PREMIUM PRIVATE LABEL RISE
PREMIUM PRIVATE LABEL RISE
Premium private label frozen products grew by 22% in 2023, now representing 35% of total frozen food sales in European retail, with an average price point 15% higher than standard ranges
HEALTH-CONSCIOUS INNOVATION
Better-for-you frozen products reached €850 million in sales (+28% YoY), with clean label and high-protein options driving 45% of new product launches
