MARKET
INSIGHTS
Navigating Italian Food
Trends Worldwide
Key figures on deli meats
€ 8.5 billion
▲ +3.5% vs LY
Italian Market
Turnover
Turnover
Source:ASSICA, 2024
€ 2 million
▲ +8.7% vs LY
International Market
Turnover
Source:Istat, 2024
1.15 million tons
▲ + 0.7% vs LY
Italian Market
Source:Istat, 2024
0,2 million tons
▲ + 6.2% vs LY
International Export
Source:Istat, 2024
Italian deli meats, or “salumi,” encompass a variety of cured meats known for their rich, savory flavors and significance in Italian cuisine.
Growth Segments in Italy 2023
-
Premium PDO/PGI Products: +9.4%
-
Antibiotic-free: +14.2%
-
Pre-sliced convenience: +11.8%
Source: IRI Information Resources, 2024
Export destinations 2023
Source: ISTAT, 2024
Market Trends
CLEAN LABEL DEMAND
Antibiotic-free and naturally cured products grew +14.2% YoY, commanding a 35% premium versus conventional options
CONVENIENCE EVOLUTION
CONVENIENCE EVOLUTION
Pre-sliced segment represents 45% of retail sales, growing at +11.8% YoY with premium references driving value growth
PROTECTED ORIGIN GROWTH
PDO/PGI products account for 56% of export value, with premium positioning driving +9.4% growth in modern retail
