MARKET
INSIGHTS
Navigating Italian Food
Trends Worldwide
Key figures of olive oil
€ 4.2 billion
▲ +12% vs LY
Italian Market
Turnover
Source:ISMEA, 2023
€ 2.8 billion
▲ +8.5% vs LY
International Market
Turnover
Source:ISMEA, 2023
329 million tons
▲ +14.5 vs LY
Italian Market
Source:Nomisma, 2023
286 million tons
International export
Source:Nomisma, 2023
Italian olive oil is globally renowned for its quality, rich flavors, and cultural significance in Italian cuisine. It is produced in various regions across Italy, each offering unique characteristics based on the local climate, soil, and olive varieties
Growth Segments in Italy 2023
- Extra Virgin Olive Oil: +14.2%
- Organic Olive Oil: +9.6%
- DOP/IGP Products: +11.3%
Source: IRI Information Resources, 2024
Export destinations 2023
Source: ISTAT, 2024
Market Trends
PREMIUMIZATION TREND
Premium olive oil segment grew by 32% in 2023, with consumers willing to pay up to 45% more for certified origin and superior quality products
SUSTAINABILITY FOCUS
SUSTAINABILITY FOCUS
Sustainable and traceable olive oil products captured 28% market share, with blockchain-traced products growing at +65% YoY
HEALTH CONSCIOUSNESS
Extra virgin olive oil sales increased by 14.2%, driven by health-conscious consumers, with 82% citing health benefits as primary purchase driver
