MARKET
INSIGHTS
Navigating Italian Food
Trends Worldwide
Key Figures of tomato preserves & sauces
€4.1 billion
▲ + 3.8% vs LY
Italian market
Turnover
€ 2.2 billion
▲ + 5.6% vs LY
International market
Turnover
635.000 tons
▲ + 1,2 % vs LY
Italian market
635.000 tons
▲ + 2,8 % vs LY
International market
Italy is the world’s leading exporter of tomato-based products
Growth Segments in Italy (2023)
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Premium Pasta Sauces: +12.4%
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Cherry Tomatoes & Specialties: +15.2%
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Organic Preserves: +9.8%
Export destinations (2023)
Source: ISTAT, 2024
Market Trends
PREMIUMIZATION DRIVE
Premium tomato preserves grew +15.2% YoY, with DOP San Marzano and cherry tomatoes leading the growth, commanding a 65% price premium in export markets
CLEAN LABEL FOCUS
CLEAN LABEL FOCUS
Organic and ‘free-from’ products represent 32% of category value, growing at +28% YoY, with transparency in sourcing driving consumer preference
READY TO USE INNOVATION
Premium ready-made sauces grew +12.4%, with regional recipes and clean ingredients capturing 45% of new product launches
Italy processes 5.2 million tons of tomatoes annually. The Southern varieties, including San Marzano DOP, command the highest premium globally, with prices up to 4 times higher than standard preserves.