MARKET
INSIGHTS
Navigating Italian Food
Trends Worldwide
Key figures on italian pasta
€ 3 billion
▲ + 3% vs LY
Italian Market
Turnover
Source: ISTAT
€ 3.8 billion
▲ + 3.1% vs LY
International Market
Turnover
Source: ISTAT
1,3 million tons
▲ +4% vs LY
Italian Market
Source: ISTAT
2.2 million tons
▼ -3,7% vs LY
International export
Source: ISTAT
The pasta category is a cornerstone of the Italian food industry, deeply rooted in the country’s culinary heritage.
Growth Segments in Italy 2023
Wholemeal pasta: +12.4%
Organic pasta: +8.2%
Gluten-free pasta: +15.3%
Source: IRI Information Resources, 2024
Export destinations 2023
Source: ISTAT, 2024
Market Trends
RISE IN HOME
COOKING
Global pasta exports show strong market expansion. This growth is driven by increased home cooking, with 58% of global consumers cooking pasta at home at least 3 times per week in 2023, compared to 42% in 2019
PLANTED-BASED IS RESHAPING THE INDUSTRY
PLANTED-BASED IS RESHAPING THE INDUSTRY
Alternative grains pasta segment reached $1.2 billion globally in 2023, with legume-based options leading the growth (+32% YoY)
DRIED PASTA'S DOMINANCE
Dried pasta dominates the global pasta market with an 85% share, valued at $16.5 billion, growing at +4.2% annually due to its affordable price and 24-month shelf life
